SW Missouri Real Estate News


What Is The WOW FACTOR And How Can It Help Sell Your Home?

What Is The WOW FACTOR And How Can It Help Sell Your Home?

If you are selling a home in Springfield MO, or anywhere else for that
matter, one thing that is very important is what we call the WOW FACTOR. There are many things that can set your home apart from the
competition and make people say wow and make it their first choice.


  • Something special. What is different about your home that makes it extraordinary? What makes it very special? What are some of the reasons you bought the home?
  • Location, location, location. You can’t change the location of your home but if its great; focus on it! Make sure your agent takes lots of pictures that highlight the location.
  • Appeal to the your buyers. Write a handwritten personal note to potential buyers sharing what you love about the home. Tell them why you love the home and tell some stories or memories.
  • Help those who need it. If you are able, offer owner financing or a lease to purchase option. Another great option is a 2-1 buydown.
  • Each room should have an identity and a focal point. For
    example, don’t make people guess if it’s a bedroom or an exercise room. Pick one and stage it to its best potintial.
  • Make it spotlessness. Don’t just clean your normal routine items, clean everything and make it sparkle. Then clean some more!
  • Remove the roadblocks. Make your home easy and available
    to show. If you get a low offer don’t be offended and walk away. Use it as a starting point and keep negotiations moving forward.
  • Price to sell. Nothing gets people’s attention more than a bargain and a good value. Consider taking less for your current home and making it up on your repurchase at a good price.

Notice we didn't mention anything about granite countertops, hardwood floors, or other fancy features. These are fine, but only if you are priced below the competition. Otherwise your home is just another "me too home".

Homes are selling in Springfield MO. You just need to be on top of your game. Buyers will pick the best home in their price range that is the best value and has the WOW FACTOR!


About The Authors:  Betty Knowles is a full-time REALTOR® with Southwest Missouri Realty in Springfield, MO She also served as President of Women’s Council Of REALTORS® in Southwest Missouri.  Betty’s genuine passion is helping people buy and sell homes in Springfield, Ozark, Nixa, and surrounding communities.  

John Knowles is likewise a REALTOR® with Southwest Missouri Realty and a member of the Greater Springfield Board of REALTORS®.  John is also a FAA part 107 certified drone pilot to get those amazing shots and videos of our properties! 


Together this dynamic team makes up TeamKnowles REALTORS®, Spouses Selling Houses!  They are dedicated to doing what it takes to sell your home in the greater Springfield real estate market, or help you purchase a home that fits your particular needs. Give TeamKnowles a call today; you’ll be glad you did!


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Comment balloon 7 commentsBetty Knowles • September 21 2010 07:24AM


great thought!  I will pass this along to my sellers.

Posted by James Lowenstern, Castles Unlimited. Newton MA Real Estate (Castles Unlimited®) over 8 years ago

When I think WOW I think bathrooms and kitchens with marble, tile etc...

Posted by The Jeff Rickert Team, Poconos - RSPS - The Jeff Rickert Team (RE/MAX Property Specialists) over 8 years ago

We use this term quite a bit and you've come up with a nice list here. It makes it easier to show off a homes "wow" factor if it is the nicest home in its price point. Thanks for sharing.

Posted by Dan and Amy Schuman, Luxury Home Specialists (Howard Hanna Real Estate Services) over 8 years ago

WOW, your post pops... the content and the graphics.  Great post. :) Gail Harris

Posted by Gail C. Harris, Reach the BEACH with Gail C. Harris (cell: 703.868 (Resource Network, LLC SFR, AHWD, ACRE, SMAR Board Director) over 8 years ago

It is so true.  Owner financing just sold another home for me in five days.  Your post has been suggested and bookmarked.  Nice job. 

Posted by Don Sabinske, Sabinske & Associates Inc. (Don Sabinske, Sabinske & Associates Inc.) over 8 years ago

Thanks to Gail Harris for pointing me here.

Easy to read and good information. Your graphics,colors and fonts make this post a WOW.

Every home has some WOW factor...just a bit harder to find in some.


Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 8 years ago

A good post but what I really liked was the video of the Springfield area on your blog.  I grew up in Springfield and now live in Indianapolis.  I'm going to produce something like this for my area. I loved seeing the sights of "home" thanks for sharing!

Posted by Sara Guest (F.C. Tucker Co. Fishers, Carmel IN Real Estate) over 8 years ago